Governor Bill Lee, alongside the Tennessee Department of Transportation and the Tennessee Department of Tourist Development has unveiled the first installation of the state’s new “Welcome to Tennessee” signage program.
The unveiling marks the first visible milestone in a statewide effort to enhance the scenic quality and visual experience along Tennessee’s major highways.
The initiative directly supports Governor Lee’s commitment of $5 million to promote and showcase scenic beauty along Tennessee’s major corridors in the Fiscal Year 25 budget. The new signage represents a modern, welcoming, and visually compelling gateway for the millions of travelers who enter Tennessee each year.
The update marks the first major redesign of the state’s welcome signs since 1995.
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