Updated August 21, 2018

The City of Columbia launched its new tourism brand "Visit Columbia TN" recently, the first-ever tourism initiative for the city. The launch unveiled the new website, VisitColumbiaTn.com, a visitor guide, and the brand creative behind the new look, all designed to inspire travel to Columbia.

The targeted efforts began when the City Council made tourism a top priority in their strategic plan, recognizing the economic importance and impact of tourism.

The launch, led by Columbia's Tourism and Marketing Director Kellye Murphy, comes as she completes her first year with the city. "I am excited to have the brand in place so we can get down to the business of marketing Columbia," stated Murphy. "Travelers are expert, savvy shoppers when it comes to discovering authentic travel experiences. The new website and guide will provide them with the best inspiration and information to plan their visit to Columbia."

Marketing Columbia is an important strategic planning goal by the Columbia City Council," said Columbia City Manager Tony Massey. "We have a great story to tell, and we're telling it."